Customer Segmentation Infographic | Openview
Customer segmentation is a critical component to a company’s go-to-market strategy. This infographic outlines 10 steps a company can take to define their top customer segments. This infographic was featured on OpenView Labs.
the product led growth market map | openview
Product Led Growth has been gaining popularity across the software ecosystem for years. I was tasked with designing OpenView’s Product Led Growth Market Map, which illustrates the breadth of this powerful growth strategy. The Market Map shows us that PLG is being adopted across all product categories. More than 200 companies are featured.