build: the product led growth edition | OpenView

Product Led Growth (PLG) is the future of SaaS. Not just another buzzword, PLG refers to instances when product usage serves as the primary driver of user acquisition, retention, and expansion. I was tasked with designing BUILD: The Product Led Growth Edition. At approximately 200 pages, this book provides real-life examples of how leading SaaS companies have successfully implemented PLG with in-depth advice from leaders at HubSpot, Intercom, Lucidchart, Mixmax, Typeform, ZipRecruiter, Zendesk and more.  

Below are a few examples of spreads that were created for the printed book. View the full eBook here.


 
 

Event Assets: PLG Summit East, PLG Summit West | OpenView

In 2018, OpenView hosted two Product Led Growth (PLG) Summits. These events featured industry leaders providing their insights on how to use PLG as a primary go-to-market strategy. I was responsible for designing an agenda/bio booklet, a banner, name badges and signage.


 
 

Event Assets: 2018 ceo retreat | OpenView

OpenView hosts an annual retreat for portfolio CEOs. The location of the 2018 retreat was Park City, Utah. I was responsible for designing an agenda/bio booklet, a banner, name badges, and activity cards to correspond with the theme of the event.


 
 

Poster: The Space Between Art Exhibition | Ithaca College


Naomi J. Falk Exhibition Poster.jpg